Quote:
Originally Posted by Neusser
As much as I can understand your point about the G60 and a particular segment of BMW's customers, I suspect it will generally sell fine in the US, where cars are typically set up to be much less engaging than on the Continent.
US roads are much wider, the speed limits slower (I can't believe how slow it feels when I go "home"), and many people are (generally) not interested in the finer points of driving engagment.
Heck, even on BMW forums there seem to be quite a few people more interested in the quality of their upholstery and stereo than driving dynamics, engagement, feedback, and the related components.
I would argue that the G60 is exactly what most people want in the States, and that if you gave it better looks, it would be quite well liked.
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I guess that is kind of my point too, BMW and its customers have shifted away from traditional roots. One of the hot topics currently in the G60 forum is discussing their favorite ambient lighting colors and expressive modes. Times change and some say this is progress while some of us don’t.