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What I don't understand and no one has commented on this is why BMW hasn't followed the model of the track school I go to which has BMW sponsorship and affiliation. BMW can provide wording to protect itself and set a cap on what a participant can be responsible for under non gross negligence situations. BMW can keep up the tradition of not enforcing any monetary collection of damages from participants and participants can have the peace of mind that their out of pocket damages cannot exceed x amount.
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