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BMW's design language moves at a snails pace these days. The company is very conservative although the odd bit of brilliance like the i8 shines through some dull models.
BMW could always overcome this with exceptional engines compared with the competition but these days Audi and Merc are on a par. Indeed in the performance end the competition is getting ahead on sheer bhp. 395 bhp in the Audi A3 next year and a TTRS matching a 458 to 60 in 3.5 secs!!
I love my BMW's but I think they have spread themselves too thinly and it shows in their core products
Ultimate Driving Machine? Maybe no longer the case. I hope the new 5 drives better than it looks
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