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Status symbols are funny. People who intend on using material goods as status symbols seem to want to do it indirectly.
"Look at the car I drive. Look at how expensive it is. Please applaud me for my success"
"Look at the watch I wear. It's a $15,000 watch. I want you to think 'man he wears a $15,000 watch that guy must be successful/affluent/well-off'"
One would hope that this sort of brash narcissism couldn't possibly be prevalent in the general population at large, but sometimes I wonder...
There aren't really any good statistics on this for obvious reasons. Most people play coy.
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