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Originally Posted by kingbriani
After the release of the car, it has been reported that while each Veyron is being sold for £840,000, the production costs of the car are approximately £5 million per vehicle. This is not the price to produce one vehicle, but rather the cost of the entire Veyron project divided by the number of vehicles produced at that time. As Bugatti, and therefore Volkswagen, are making such a loss, it has been likened by automotive journalist Jeremy Clarkson to Concorde; in that they are test-beds for advancements in technology and developed as exercises in engineering. In the case of the Veyron, it will be several years before Volkswagen will be able to see if their investment in developing ground-breaking technology has paid off. One key measure is how much (if any) of the technology developed for the Veyron finds use in mass-produced cars.
From http://en.wikipedia.org/wiki/Bugatti_Veyron
any more questions?
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The "hit" was assuming the initial order of just a few Bugattis. There will be many more sold and so the project may yet break even in the future.
The dial comes with diamonds?!??!?! HAHAHAHAHA that is crazy. The car is an exercise in ultimate lavishness... if it wasn't for the super high tech that goes into making the Veyron I would say it is a waste of money.