The Hyundai "N" sub brand was launched in 2013 to much ridicule.
http://jalopnik.com/hyundai-launches...pography%3Doff
All the things that we can make fun of has already been made fun of. The only gripe I have with Hyundai is the same with every car maker.... "Concept car this, concept car that... blah blah blah... oh, we'll never actually build it... but here's another concept!"