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Welcome the the forum!
I went to the Park Lane dealer when ordering my E90. They assume you are made of money because you are buying a BMW in Central London and they wouldn't budge a bit on list price. They gave me some b*ll*cks about getting the cars earlier than other dealers which is rubbish.
I did slightly better with my local dealer in SW London, but again, they gave me very little discount and extra's. I actually bought my car in Bristol where my parents live. Got a cracking discount, extras thrown in and a deal that the London dealers could not match. So shop around!
I know others who have imported a UK spec car from Germany and saved £££.
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