Quote:
Originally Posted by ///M TOWN
I think killing off Jaguar is a bit over the top. They can share gas/hybrid/electric platforms and make solid offerings that customers who like the Jaguar brand can continue to buy.
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Perhaps you are right. I'm reading Jaguar's problems to be so sufficient that killing off the brand and focusing on making Land Rover a world-class brand would bring BMW the most profits. Also, if BMW made Land Rover very reliable, fixed the issues with the brand and fixed the technological deficiencies in the trucks, they could easily charge another 10-20k for the full size Range and people would pay it.