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      06-11-2008, 02:26 AM   #54
Second Lieutenant

Drives: 2010 335i Convertible M sport
Join Date: Sep 2007
Location: Edmonton

iTrader: (0)

I know a Lexus sales guy that switched over to selling Mercedes-Benz for the reason that he noticed so many customers simply wanting a Mercedes because it was the brand that they dreamed they could one day obtain. Many could care less about the specific features...they just want that 3 pointed star to tell them they were successful and had "arrived". They don't sit around comparing 0-60 times or Nurburgring lap times...nor do they care how well it takes high speed corners as they aren't racing everyone else out on the roads.

BMW doesn't get all the performance enthusiasts either. Porsche, Audi, Corvette and others get their share of buyers.

There is plenty of room for both BMW and Mercedes-Benz.