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I think Edmunds makes an interesting case in regards BMW marketing Joy over the Ultimate Driving Machine though. I think this was also relevant in the post in regards to the 5 series and the Infiniti that was up. It was argued that the 5 series has lost its nimble prowess to an ever growing line of BMW's (3's, 5's and 7's) and I agree with that.
But hey isn't there rumors of an X3 M out there somewhere? That would be type A personality for sure.
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