Quote:
Originally Posted by BMWjourney
Why isn't the i8 an M car?
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Because it isn't. They have reportedly started and killed a M1 replacement program a couple of times. The most recent rumblings have it in the $300k-400k range, which makes it out of reach for 99.999999% of the population, not to mention BMW customers. Also, the people that could afford it have a lot of choices for their money at the moment. Programs that were advanced thanks to the "i" program will help bring the cost of production down as well, mass production carbon fiber, etc.
All the money that would go to a "pet" project like a new M1 was spent getting the "i" brand up and running. Which you might not like to hear, but it will likely leave BMW years ahead of their competition, which in turn means more money, which means they can take a risk like making a new M1.