Here is my theory. The dealers needs to make their sale in order to feed their family, get their hold back +processing fees, kickback from sales, and other appreciations and awards. As far as from a customer point of view. I am looking to get the best deal on a car so i can drive happily knowing " its really nice and i got a good deal" vs " they jack me on price and I feel regret while driving". Those 3-5% discounts are for people who don't do their research and go buy a car blindly. For us users here, I WILL NOT take any price less that 10% off MSRP + rebates and discounts. I will give that business else where.
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