BMW 5-Series Forum (G30) - View Single Post - Ford's new electric crossover will officially be named 'Mustang Mach-E'

Meeni · 11-29-2019, 12:36 AM

Badge engineering almost always backfire, badly. The badged car sales poorly and stains the brand.

That being said, looks like the number are good on the Mach-E SUV. If they avoid having a 'Ford interior' that could click.

11-29-2019, 12:36 AM	#50
Meeni Gateropode 329 Rep 2,848 Posts Drives: BMW 330i 06 Join Date: Apr 2012 Location: TN iTrader: (0)	Badge engineering almost always backfire, badly. The badged car sales poorly and stains the brand. That being said, looks like the number are good on the Mach-E SUV. If they avoid having a 'Ford interior' that could click.
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