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I'd say BMW could benefit from doing this as long as, in the process, they kill off Jaguar and just keep Land Rover. Then the next order of business would be for BMW to apply their reliability criteria to Land Rover to get Rover's reliability rankings up in the top 10. If that happened, along with BMW-like warranty and service, Land Rover would become a top selling vehicle. I've considered a full-size Range supercharged many times only to back out because of reliability and quality control issues. I am sure I am not the only one doing this.
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~ 24 M4 Comp
~ Prior BMW's - Too many to list here (27)
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