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I wonder why people hate iDrive so much. I'd never get another BMW without iDrive. The interior looks so much better with iDrive and it is very easy to use.
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If you like iDRIVE, that's your preference and I respect that.
To me, it's not matter of how difficult or easy it is to learn or use. I make my living designing high-tech devices far more complicated than iDRIVE, so I'm sure I can learn to iDRIVE in no time. I just think that iDRIVE is a why-tech solution to a problem that nobody asked BMW to fix.
I like well-designed buttons with good feedback everytime you push them... and to me, it is one of the joy of owning high-quality German car. Also designing controls and buttons in a car is what gives its interior a real character. If all car companies (including cheapest brand) are using iDRIVE-like device (big screen and one control knob) to control everything, then all cars' interior will look alike. What's point of that?