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      06-21-2016, 04:01 PM   #26
N & M
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Drives: F90 M5
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Flagships sell the mundane models

Quote:
Originally Posted by SCOTT26 View Post
Z5 is an unknown quantity as its being placed a little higher than the current car, mainly against the Jaguar F-Type.
So it is a full relaunch of a new model aimed at enticing more Sports car owners from the more accessible Z4.
That is why there is an advanced programme of development with Toyota on the new car as both companies can pool resources on one car.
BMW see the relaunch of the Z series similar to the BMWi cars with a new genre of sports cars using a lightweight philosophy although aimed at performance rather than sustainability.
Should the car initially be successful? Then we will see progress.
Usually the halo cars inspire the ordinary sales not the other way around. This could be yet another missed opportunity. First no coupe and now no M on a purpose built sports car. Inspired! Bravo!
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