The priciest bottle of rum at our local liquor store was The Kraken Black Spiced Rum at $20.99, so I took a shot and bought a bottle. Nowhere near as drinkable on the rocks as Plantation. It's 90 proof and has quite a kick. I ended up mixing it with OJ. Not bad as a cocktail.
One thing they do have is a very cool website.
http://www.krakenrum.com/