Quote:
Originally Posted by JRobUSC
You realize the current 535xi already typically MSRP's in the $65-70k range, right? And the current 528xi usually is right at $60k or just under? What were you expecting the new one to MSRP for? It's not like the competition is any cheaper.
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There were no AMG E43 and Macan S/GTS when 535xi came out in 2011. E350 was seen as a stale model from MB and A6 was a niche seller from Audi. BMW F10 didn't even need to be great, to win against those sleepy competitors. It's 2016, things have changed. Now there are real competitors out like Jaguar XE, E43, Volvo S90, new A6, Macan S/GTS that will take a sizeable bite out of 5 series, which, judging by the 7 series tepid market response, isn't going to be anything special either. Hopefully competition will force all players to make better product at competitive prices.