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Originally Posted by tranquility
I dunno, M to me used to mean something, the pinnacle of sportiness for the BMW badge, now it's just another diluted 'brand' when you have X6s being able to have a M model. That's just crazy imho.
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I feel you. With the whole, X6 M, X5 M, 1 M coupe, it seems like the M badge is turning into something they slap on cars that are more powerful than their base models. It's losing its exclusivity.