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I have never owned neither a Breitling nor a Tag Heuer, so take my opinion for what it's worth (a grain of salt perhaps?) That being said, I hope to add one of each to my "collection" someday. I really don't think you can go wrong with either one, though Breitling seems to be of higher quality and a nicer, more expensive timepiece. Breitling has a very strong root in aviation, where Tag has it's roots in auto racing, so both have history and prestige.
In my opinion, go with what you like and can afford. Either way, I am sure you won't be disappointed.
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