Quote:
Originally Posted by MikeT
I can't imagine the 128i starting much below $30K. Let's be realistic. If they make the 128i too much of a bargain, they're going to start poaching sales from the 328i coupe which starts at $35,300. Yes, the 328i is a bigger car with more standard features, but there's not a huge difference between the two vehicles.
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But that is the catch, if BMW doesn't differentiate the price between the two then what is the point. Buyers will just get the the 3er or worse yet for BMW, buy one of those Japanese brands which already have a price advangtage over the 3 Series.