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I have to say this is not very exciting.
A company like AT&T is always looking to nickel and dime us. All this means is that if we want whatever BMW is going to be offering with this integration we're going to have to pay a monthly fee for it, one that AT&T will set.
I can hear it now:
"Get everything VW users get for free by syncing their iphones via bluetooth, but because you drive a BMW, you can get it for the moderate low price of $59.99. AT&T...pay us for things you already pay us for" End commercial.
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