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There is just no comparison the new 5 makes the E-class look upright/frumpy and dull whilst the 5 looks crisp/sporty/low and wide.
On the inside, the chintzy, column shift equipped Merc is trying too hard, nothing matches and your eye is constantly drawn to over-designed elements that don't sit comfortably with the flow of the cabin. (silly sized air vents as an example) The glass panel looks like someone forgot to design an instrument binnacle so threw that on instead.
The BMW looks fresh and clean, whilst embracing the move towards digital displays it does it in keeping with what a driver focused interior should look like, sporty and functional. Lots of surface shaping and different materials keep the whole thing interesting as well.
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730d/Z4C
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