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      08-18-2019, 12:36 PM   #20
duder13's Avatar

Drives: Cashmere
Join Date: Mar 2018
Location: US

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This watch is an interesting proposition. Most mechanical watch brands entered the world of Veblen goods after the quartz crisis, where their price became completely disconnected from actual cost to make, and higher prices now mean "better." Now that quartz watch companies are going to enter their own crisis with the rise of smartwatches, I guess it's time for them to also go the Veblen route and raise the perception of their brands.

It wasn't THAT long ago that a Rolex Submariner was considered simply a tough dive watch that was a bit more expensive than many of its rivals, rather than a luxury good meant to show wealth. A G-Shock is kind of the Submariner of the '80s and '90s, so maybe it'll eventually go the same route with the younger generations.