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For BMW to gain more market share it needs to simplify and innovate it's line-up
Maybe they should also further develop their partnership with Toyota and attempt to absorb their hybrid engineering technology because clearly, their current electrical line-ups are both uninspiring and prototypical
Luxury cars for the working class hero is also another segment BMW should look into. Like the Corvette with the C8, BMW should make something more accessible to the market. Unfortunately this can only be profitable when done through economies of scale, so essentially BMW needs to trial and error a few new models before they can jumpstart the hype.
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