Quote:
Originally Posted by stefan
How about focusing on competitive differentiation? When you are just chasing everyone else, small improvements in either director or just styling start to affect customer decisions. BMW should double down on "the ultimate driving machine". Steal any customer who actually wants to drive rather than just show a badge off. RWD, manual transmissions, best in class steering feel, 50/50 weight, lots of noise and drama. X models with RWD biases and quick autos. Driver focused interiors with fewer distractions. That should be the focus. Otherwise you're so close to Merc/Audi that you'll lose sales easily with small disadvantages.
|
If they did, BMW would likely lose sales to Audi and Merc. There are so many comparisons to them both, even on this very forum... Audi "do this better", Merc "do that better", type comments. Luxuries, onboard tech', tech' integration and the like, are what folks want today, including the typical BMW driver.
As I mentioned yesterday (in the other topic), there seems to be more interest in how Carplay integrates, than driving dynamics, when reviewing the latest BMWs. And that is on here, a BMW enthusiast forum.
I see BMW going back to the "BMW of old" would, without some clever innovations we are unaware of, be company suicide.