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It's not about virtue signaling (for me anyway), it's about retaining bandwidth. How the hell do people express REALLY intense feelings when the strongest words are being so overused that people desensitize. Used to be you could use cursing to really impact people (and a good way to figure out who was too uptight, or not). the other day I saw a retired Navy guy with a T-shirt that said something like "We're the guys people drink and swear like" and it made me wish for the old days.
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