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Interesting, I've always received great service from BMW. This older guy at the loaner department loves cars and one time we talked about the 328d Wagon they had available for a loaner (which I took...and thought it was awesome).
A friend of mine purchased a 550i from the same dealership and gets the same level of service, we both know that guy in the loaner department quite well...not because we bring our cars in a lot but he just loves talking cars as do my friend and I. I referred my brother to the same dealership to get his 328i and when we came in (I gave him a ride to the dealer) the GM recognized me and we chit chatted for a bit and she gave me some free swag which was cool.
This is in stark contrast to the service I got at the local Infiniti dealership where for my 15,000 miles service, I scheduled an appointment and requested a loaner. I come in, they said they couldn't give me a loaner and made me sit in the showroom for 4 hours while they performed the 15k mile service.
That was the last time I went to that dealer and just did oil changes and basic maintenance myself.
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