Quote:
Originally Posted by jcal65
I guess that is kind of my point too, BMW and its customers have shifted away from traditional roots. One of the hot topics currently in the G60 forum is discussing their favorite ambient lighting colors and expressive modes. Times change and some say this is progress while some of us don’t.
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I agree to a point. I really don't think much of BMW's US market was ever made up of enthusiasts. BMW just chose to define itself as a performance-oriented brand (and did indeed deliver).
Someone mentioned the G60 forums being full of guys going on about tech and taking a disposable-product attitude toward the G60. I really don't think this is new, but I do agree that it is new for the brand itself to shift so far in this direction.