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Many dealers in the US don't want the color and material displays as they want to sell what is in stock. Prefer that customer not order the cars. Seeing color samples might disrupt the sales process. In the US, very few of BMWs customers order custom. Hence, the vehicles on the lots are mostly shades of black, gray, and sometimes white. And 90% of the Interiors are black. BMW NA is forcing them to install the color displays as they remodel, or lose some financial benefits.
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