Quote:
Originally Posted by vj123
At least in the US market, BMW isnt offering any discounts as in the recent past and their net revenue has increased for each vehicle. For this reason, I was not expecting a price bump for all vehicles until next MY.
Sum of mid year bump and next MY bump is going to be at least 5% and its significant for a single MY.
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But do those sales at or above MSRP benefit BMW at all? I thought all that money was being pocketed by the dealers. As much as I see this price increase by BMW as an inflationary response, I can't help but think it's partly that BMW wants a piece of the pie the dealers are enjoying right now.