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I can tell you how it worked for me. I spec'd the G30 I wanted and obtained a code from the configurator. I reached out to my dealer with the code, and they came back with a quote (a nice discount). I said "done", and they placed the order. They would not take a deposit.
The only negotiation was on my trade. I chose to sell to Carvana as they were significantly higher than what the dealer could give me. It was an '09 S5, and so the BMW dealer had to call around to other Audi dealers to come up with a quote.
Car arrived about four months later and I wrote them a check.
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