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I find it more effective and efficient to tell them in the email where they need to be to get your deal, rather than asking them for best offer. Do your homework (which you are now), and set a target sale price where you'd sign. As others said, negotiate the discount off sticker without incentives - the incentives come from BMW and are same across all of them. This is somewhat personal, but I only deal with base (buy rate) money factor (MF). It's .00128 for Sept, but dealers are allowed to mark it up to .00168 - the spread is their profit.
Know your residual value for the program of the month (there's a separate thread that has them). This can't be altered or negotiated, and set by BMW Financial Services for about a month, then they can change it (for better or worse).
If your state allows, consider doing Multiple Security Deposits (MSD) - each one drops your MF by .00005. Typically it ends up being a nice ROI, and the money is protected against car theft/totaling.
Finally, contact as many dealers as possible, and consider out of state as well. That's the only practical way to find the best deal.
If you get offers and aren't certain if they're good, post here and people will help.
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