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      11-09-2019, 11:53 AM   #3
claykin
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Drives: various BMW
Join Date: Nov 2009
Location: Florida

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Quote:
Originally Posted by bavarianboar View Post
Considering a lightly optioned 2020 540i ~65-67K MSRP.

I have done 4 custom orders so far, and the market has changed a lot since 2011-2016 with low desire for sedans and EVs (read Model 3) filling in that enthusiast segment.

What should be my target for a competitive deal on a custom order for a 36 month lease?

X % off MSRP _before_ factory incentives such a loyalty, lease rebate

I am noticing more and more - gone are the days of @ invoice, $500/$1000 below invoice.
You can do better than the $500-1000 below "invoice" that you're likely referring to. Dealer has roughly 5% in holdback available to them on the invoice of car. November has some 2020 incentives and December may be better.
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