Quote:
Originally Posted by allinon72
Companies can reinvent themselves, if they have the appropriate leadership, corporate structure, and marketing. Harley is a paradox - it continues to go back to the well - which is middle aged guys who like loud motors, instead of innovating and going after a different customer base. It's proven to be too tempting to build the same old motorcycle, simply because they've worked themselves into a position where their survival depends on it.
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Harley is a niche. Niche markets are sweet if you have one, but far more companies *thought* they had a niche until someone came by and did what they do better, quicker, cheaper more efficiently, etc.