Quote:
Originally Posted by hanmaas
There's always a trade-off between comfort and handling, as others have already said. BMW places a little more emphasis on handling and "sportiness" while Audi and Mercedes have shifted towards comfort and "luxury". Audi and Mercedes could produce cars with characteristics similar to BMW, but it's just not what their customer base desires, hence not in their interest to do.
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Thats spot on. It's easier as a business to develop on different strengths rather than try to compete with other companies head on. Each of these companies have the know how to build great handling cars but their target market determines what they come out with. Some cater to sport, some focus on luxury, economy and the list goes.....