|
I don't know why BMW does this to themselves.
Every other car manufacturer just builds this into the price of the vehicle, so you're paying for it, even if it's not a separate, costed line item.
You don't hear owners of those vehicles complaining they're getting "nickeled and dimed", nor do you hear many of them complaining about paying for functionality they aren't using (e.g. Android users, or the technologically-impaired people who don't connect their phone at all).
If they just raised the MSRP of the vehicle $500, they'd make more money, and people wouldn't whine about being "nickeled and dimed".
|