When I priced out a M550 to the spec i would want it comes out to about 85K. For the M5 it comes out to 107K because frankly i don't need to add every single option just because its offered BMW. 22K difference.
Once you start adding wheels, tune, exhaust, body kits you are cutting into that 22K difference FAST. In reality a modded up m550 will be within 10-12K difference of how I would spec my M5. Maybe I'm getting old but I rather have a "stock" M5 over a fully modified M550.
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