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% off MSRP pre-incentives for custom order
Considering a lightly optioned 2020 540i ~65-67K MSRP.
I have done 4 custom orders so far, and the market has changed a lot since 2011-2016 with low desire for sedans and EVs (read Model 3) filling in that enthusiast segment.
What should be my target for a competitive deal on a custom order for a 36 month lease?
X % off MSRP _before_ factory incentives such a loyalty, lease rebate
I am noticing more and more - gone are the days of @ invoice, $500/$1000 below invoice.
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Driving: 2020 540i M-Sport Carbon Black, Ivory Nappa - Dec 2019 BTO - Feb 2020 Delivery
Returned: 2016 535i M-Sport Carbon Black, Ivory Nappa :: 2014 F30 335i M-Sport Min Grey, Coral Red :: 2011 E90 328i Deep Sea Blue, Oyster Dakota |