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To be fair, MB is making a killing in minivan/van sales, which BMW is attempting to get into. None us us enthusiast give a care about that market, and we pan BMW for doing that. So, I say, who cares if MB sells more cars. If BMW can remain faithful and cater to the passionate driver, they will continue to succeed, regardless of comparison figures.
Of course, Freude am Fahren is not directly synonymous with higher growth margins, but neither is watering down a passion-driven brand.
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