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Alfa-numeric badges are boring and add nothing to the vehicle.
I'm sure some people are trying to hide they bought a fleet bimmer. Some are trying to hide they got the 550 and not the M5. FOMO is real. If you bought a fleet 530, you likely don't care about the badges. Some could only afford a fleet and debadge, sure. Mostly I think it just comes down to preference. Not deceit. Besides, there are enough "M" logos and BMW logos to make up for the lack of "xDrive" and "540x". Shit, the "M" logos are projected on the ground when I open the doors.
I don't like gaudy designer brand clothing, I don't keep the tag on my ball-caps, I don't keep all the brand placement stickers on my laptop or other devices. I don't like how most badges look, I take them off, it takes 5 minutes and my cars look better for it.
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