Quote:
Originally Posted by mkoesel
I'm skeptical that Apple will ever introduce a car of their own.
For a long time there were rumors that Apple would release a TV, and there were reportedly a number of prototypes built. But they're now very content to sell just the small Apple TV device you can plug into any TV along with their subscription based Apple TV+ streaming service (not to mention Apple Music, Apple Arcade, Fitness+, etc.).
I suspect that they may choose to go in a similar direction with their autonomous vehicle technology - a hardware component or components that can be offered by OEMs (similar to how today's CarPlay is implemented) and an additional subscription service that gives you the full Apple experience while your car drives you around. I'm sure they'll continue to employ experts in all areas of vehicle design and continue to approach the problem as if they are building from scratch, but ultimately it may make a better business sense to partner with other automakers.
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This. Why make money once? When you can make it every month for life of user. Not a fan of that business proposition as a customer.