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Originally Posted by SCOTT26
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Originally Posted by Alpine535Msport
Good luck keeping that up. You can rest on your laurels for only so long. The lack of winning comparison tests, the 5-series no longer being on Car and Drivers 10 best list as the E39 did for all of its production, shows that BMWs direction has changed and upper management doesn't seem to care. The E39 and E38 were amazing cars, where as the new 7 and the current 5 are just blah to drive.
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We initiated a research project to determine whether people actually use car reviews to purchase cars. Thankfully they do not. Because as above winning comparisons do not matter. When you win more prestigious awards in relation to your business. BMW again crowned worlds most green manufacturer then a wider majority of people take attention.
Comparison tests to my self and others do not matter especially when driven by a "personality" and especially when a sneezing panda could do a better job and gain a wider audience. Today comparison tests are driven by advertising more than marketing. Which is why BMW do a lot of internal advertising especially by launching the new 5er as the key car in the return of the next cycle of BMW Films series.
In regards to no one cares?
BMW like other businesses have to adapt to an ever changing industry, therefore technology and drivetrain technology are very much at the forefront now of how cars are developed. Drivers habits change as does preference. The 5er might be called a mini 7er but what's starts at the top filters downwards in regard to the expectant customer who wants those features. The F10 is still the best in its class as the business class mid-level sedan. Its success is down entirely to be all things competent as does the 3er. Our key volume markets are driven by the need to be competent in those segments.
The new 5er and its ability to remain competent is very much apparent. It has a wide range of abilities to keep the car at the forefront of today's requirements.
Whether you are a driver,gadget admirer or even someone that uses the car for the long distance business trips city to city via the Autobahn. Then the 5er will be the car you expect it to be in every guise from the 520d to the 540i even the 540e. Of course performance will not be ignored in the M550,M550d,M550e and of course the all new M5. And depending on where you are in the world? A new 5er Touring.
The new 7er is no way blah to drive. Its very dynamic, direct and the aid of the Carbon Core makes the car feel smaller than it is. In an S-Klasse the weight becomes apparent. It might not have the S-Klasses refinement. But BMW want owners to drive the 7er not rejuvenate in the back. |
Of course some people use comparison reviews to help the purchase process. Buyers will look at reviews on reliability some might be influenced by write ups on green credentials. Others might be influenced by what certain test drivers say. In the U.K people like Chris Harris have an influence in the performance car sector etc etc
Others will be influenced by social media especially when looking for the best finance etc
Always a worry when corporate people are so defensive usually means the business is under pressure and not in listening mode !