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      10-06-2016, 10:24 AM   #126
ArchJR
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Drives: 2024 i4 xDrive40
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Quote:
Originally Posted by KoenG View Post
I guess, that marketing and time proved that all this was pure mumbo jumbo and make believe. All this being said, I still will probably aim for a G30 next year, and not the Audi nor Merc since the BMW will still eclipse them in the vehicle dynamics department.
The lesson here is to not get too sentimental about a product produced for profit by a corporation, unless perhaps you're a cousin of the Quandts. It's tough, as BMW honed its product experience into a cult as effectively as Apple, even as the gap between these and lesser brands narrows. I mean, I came out of the BMW Museum - their best marketing tool - feeling a part of the brand's 100 years of performance and technology, giddy to return and pick up my next BMW. But alas it is a just a product that happens to suit my tastes a bit better than its competitors. Anyway, off to go pick up an iPhone 7. . .
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