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Originally Posted by KoenG
I guess, that marketing and time proved that all this was pure mumbo jumbo and make believe. All this being said, I still will probably aim for a G30 next year, and not the Audi nor Merc since the BMW will still eclipse them in the vehicle dynamics department.
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The lesson here is to not get too sentimental about a product produced for profit by a corporation, unless perhaps you're a cousin of the Quandts. It's tough, as BMW honed its product experience into a cult as effectively as Apple, even as the gap between these and lesser brands narrows. I mean, I came out of the BMW Museum - their best marketing tool - feeling a part of the brand's 100 years of performance and technology, giddy to return and pick up my next BMW. But alas it is a just a product that happens to suit my tastes a bit better than its competitors. Anyway, off to go pick up an iPhone 7. . .