Quote:
Originally Posted by omaralt
Am I the only one missing something here? It's all BMW marketing. This is just an evolution of the F10 550. Marginally faster. Many more M badges and lots of hype. It's not an M car. Don't get me wrong, I had an F10 550i and loved it, but what's all the hype about?
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There are markets for this type of M-performance car instead of Full M car. Like Mercedes 43 AMG. Always some half ass buyers can't quite afford real M car but still want all the M badges they can get and some performance. BMW is just following the trend. This is business, no manufacturer is stupid enough to "avoid" making money. Another example is X4/6 GLC/GLE coupe, etc SAV Coupe. Looks fxxking ridiculous to me. Personally think these drivers are idiots. But if u are in auto manufacturers' shoes, u will have no second thought but get into that market right away. Because money.