My F10 520d has this button too.
I have been looking more closely at the 3 vs 5 now that I am moving to one and have noticed that the 3 misses a few small bits that the 5 has as standard.
That internal boot release button, speed limiter on cruise control, heated semi electric seats,enhanced bluetooth/usb compatibility, hill hold assist, electric parking brake, storage compartments and seat back pockets are just a few I have noticed.
The 520d really is a great spec for the money but I am looking forward to the handling/performance of the 330d and suppose the 3 series is built down to a lower price point.
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