Quote:
Originally Posted by RickFLM4
Well, following your line of thinking, ultimately if the strategy you outlined is effective and the buyers pay more, then it was worth more to the buyers.
I never understand why people think car companies (particularly premium luxury brands) are in business to maximize value or provide great deals to customers. If they have a great product at a price people find acceptable, it works. If they don't then it fails. Simple. I think most of the overreactions in this thread are comical.
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Couldn't have said it better myself.
Regarding maintenance and warranty. I've had over 100 BMWs mostly M cars, and not one has been a CPO, never found it appealing to continue to take your car to the dealership for maintenance and repairs even if some of them are covered. BMW OEM parts are far from special, most of them are reboxed into BMW boxes but are the same exact parts we can buy directly from the manufacturers (i.e. Bosch for electronic sensors, Brembo for blanks, Mahle for filters). Most high quality trained BMW techs leave the dealerships before they are top teir level because BMW pays them sh*t. If the parts are the same and the techs are the same what is all the hoopla about going to the dealership for "warrantied work". The price difference between a CPO'd car and a good deal will make up the difference of paying your way when your car breaks.
I got stuck going to a dealership for tires on my most recent F82 M4 since Mich tires were scarce, I paid $40 dollars each for mount and balance plus $60 dollars over my wholesale number at tire rack. My local BMW independent charges $80 to mount and balance 4. You might get a free water pump or a cam sensor, but in all reality they KILL you on wear n tear items, and lets not forget the CPO costs you money.
Its like Vegas, those casinos weren't built on hopes and dreams or giving you a chance to win a GOOD bet, the house always wins! In this respect BMW isn't losing money or giving you a good deal when they charge you the $3k dollars for a CPO warranty. They know better. Lastly BMW is a corporation that gives their dealers the chance to sell their product. A BMW dealerships biggest competitor is another BMW dealership. I have wholesale accounts setup at numerous Bmw dealerships for parts, sometimes one is cheaper than the other, and I am not a shop. I have $150 dollar LLC setup that I use to make wholesale accounts to get discounts.
Sorry to see some of you go and never own a BMW again. We'll be here chugging away after you despise your rebadged Toyota or Nissan. (those of you who go to Porsche you won't come back lol)
Ok rant over. Carry on.