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We are the consumers, it's our money and we can pick any car we'd like. BMW is making decisions that work best for the company and that's what a business should do if they want to be successful. As for me the consumer, the lower residuals, reduced maintenance plans, and now CPO decisions will most likely push me to another vehicle as those were some of the key drivers for me to purchase my 2009 CPO 335 and lease my 2016 M3. Consumers will continue to buy BMW until what they value is reduced. I don't have animosity towards BMW, I really enjoy my M3 and before all these reductions I would probably gotten another one with out looking at other brands as BMW makes a great vehicle. But, from a financial and value perspective I will be looking at other brands.
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