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Originally Posted by spiike32
Omega in the watch world is a good brand but has less prestige than Rolex, but Omega has a younger cooler image thanks to association with 007.
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this is geographical.
Apparently with their strategic use of Asian brand ambassadors Omega is equivalent or arguably more prestigious in Asia than Rolex is.
Omega is also raising their prices every year to bridge that gap though it will take some time.
A lot of this has to do with marketing spend.
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Originally Posted by Watch Time
The big spender last year, as usual, was Rolex, with a U.S. ad buy of $52.14 million. Rolex has vastly outspent all of its competition since 2000, when it took the #1 spot on the list from Timex. In 2012 Rolex reached a new milestone, spending over $50 million on advertising. No brand has ever spent this much on advertising before. As has been true since 2007, Breitling followed Rolex at #2 on the list. Both brands increased their spending by about 11 percent.
The next largest spender was Omega. It spent $23.2 million last year, up 137 percent from 2011, and jumped from ninth to third place, its highest ranking in a decade. The media blitz was the result of a “perfect storm” for the brand in 2012: Omega was the official timekeeper for the London Olympic Games and for the Ryder Cup, and had tie-ins with the James Bond movie “Skyfall.” Omega spent $16 million on television advertising, a media channel rarely used by luxury watch brands.
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http://www.watchtime.com/wristwatch-...ll-time-high/#
With reference to prior comment about Omega vs. Rolex in China
http://www.bloomberg.com/apps/news?p...d=aG8H3YKlGUsU
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Originally Posted by Bloomberg
When it came to choosing a new watch, Ma Jun had no hesitation in selecting a $6,800 Omega Constellation over a Rolex.
“Omega’s designs are newer and trendier,” said the 30-year-old businessman from Hangzhou, China. He bought the watch a month ago after seeing advertisements featuring swimmer Michael Phelps and actress Zhang Ziyi. “Rolex is old and traditional.”
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Wow eh... agreeing with another member then supporting it with references... is this still the internet?