[ptack]

BMW has a lot of decisions to make right now and if they guess wrong about the US market, it could lead to a takeover by someone else. Do they keep making each line of cars bigger and bigger? How many models can they produce without dilluting the brand? There's only so many marketing dollars. Do they offer a wider range of engines for the 3 series or do they try and guess which one(s) consumers will expect in a 3? It's been the defacto definition of a "sport sedan" for years. How can they keep that reputation if the cars get bigger and the engines get smaller, but thier competitors don't go along?